Men evolve, and so do we. You don't turn on a light switch and become a a whole new person inside and out. But hopefully you evolve and progress as you try to find your place in the world, and that's what we practice at Bonobos. We take steps every day to have a more progressive business model and relationship with our customers. Part of that is developing our point of view into a stronger articulation — both visually and tonally, and reaching beyond the people who currently know and love us.
That's what you'll start to see today — a new, more refined wordmark. A partnership with a true man in progress, Jimmy Butler. An evolved catalog design. You'll start to see optimized site design and other improvements in service and fit. These elements will start to feel more aligned with the great looking and fitting products that we continue to make, all in an effort to help men step outside their comfort zones.