Your beers have some pretty clever names. What’s your process for naming them?
Oh, naming beers. It's like how I imagine sketch comedy is written: we bounce ideas off each other and riff on the ridiculous. Sometimes, there's an idea that's obvious. Other times, we come up with a stinker. But it's fun, usually irreverent, and some of the most fun we get to have with the creative process. And for us? Nothing is more fun than making fun of the misogyny in beer. What outdated nonsense.
Other than Batch, what are a few of your personal go-to spots around town?
My personal go-to spots? Gotta give a shout to some other Hatch siblings - La Feria, Detroit Institute of Bagels, and Sister Pie. But I also love Mudgie's, Abick's, Taqueria El Rey, Lupita's, and Supino. There are so many new spots opening, it's hard to keep up - especially when you spend most of your time at your own establishment. Selden is legit. Chartreuse is inspired. But my favorite one-two right now is in Hazel Park: dinner at Mabel Gray and drinks at Cellarmen's. I should do that again soon.
What’s next for Batch Brewing Company?
We're in the middle of some exciting growth right now. If all goes according to plan (which rarely happens), we'll have a cellar facility going online in the next six months that will help us increase our production significantly. And I wouldn't be surprised if another retail operation followed.
Describe Detroit in five words.
Detroit in 5 words? No can do. Detroit is a complex condition. New residents need to be willing to try and understand the historic changes happening in this historic city. It's full of challenges and opportunity, but becoming part of this community requires engagement in the community. It's not like moving to Chicago, getting a job, and quietly doing your own thing. You move here and you definitely need to be ready to roll up your sleeves. But before you dig in and start your grandiose project or idea? Start by getting to know your neighbors. Make sure it can have a positive impact on them, too. A long-term healthy future for Detroit requires opportunities for everyone, especially the long-time residents of Detroit.